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Galeries Lafayette Enters Wellness Category

Will dedicate an entire department to the movement this summer.

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By: TOM BRANNA

Editor, HAPPI

Famed retailer Galeries Lafayette is betting on the wellness category. The French department store will launch an entire wellness department this summer.

Opening in July, the wellness department will be located on the minus-one floor of the department store’s main building on Boulevard Haussmann.

Galeries Lafayette has been carrying out widespread renovations over the past 18 months, throughout the coronavirus pandemic.

According to Alexandre Liot, general manager of Galeries Lafayette Haussmann, the beauty of tomorrow is no longer just about selling products, but also about doing yourself good.

New treatment rooms will provide massage and alternative medicine. A gym will hosting fitness classes and be open before and after store hours.

The wellness market has enormous potential, having doubled in size globally over the past four years, according to the Global Wellness Report. Yet the category is said to remain highly segmented in France and accessible to only a small number of people in the country.

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